The demand within the global market for prenatal vitamin supplements has been rising on account of the focus given on the health of pregnant women, finds Transparency Market Research (TMR). The presence of a stellar industry for women healthcare has also aided the growth of the global prenatal vitamin supplements market. It is expected that the market vendors in the global prenatal vitamin supplements market would capitalise on innovative marketing hacks in order to drive consumer traffic. The market vendors have also found multiple avenues for selling their products which has in turn improved the competitive landscape. The key vendors within the global prenatal vitamin supplements market have been focusing on building a robust consumer-base that aids market growth.
The market for prenatal vitamin supplements is expected to become increasingly fragmented over the years to follow. This owes to the entry of a massive number of newbie vendors into the global prenatal vitamin supplements market. No single vendors can be considered as the undisputed leader of the market. However, strategic alliances could give an edge to some of the key players in the global prenatal vitamin supplements market. Some of the prominent players in the global prenatal vitamin supplements market are New Chapter, Inc., Rainbow Light Nutritional Sytems Inc., and Country Life LLC.
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Transparency Market Research (TMR) predicts that the global prenatal vitamin supplements market would expand at a healthy CAGR of 7.7% over the period between 2016 and 2024. The market for prenatal vitamin supplements is expected to touch a value of US$56.10 bn by the end of 2024, rising up from a value of US29.12 bn in 2015. On the basis of geography, the prenatal vitamin supplements market in North America is expected to trace an ascending graph of growth.
Need for Improved Maternal Care
The demand within the global prenatal vitamin supplements market has been rising on account of advancements in the field of maternal care within medicine. Proper nutrition and diet is essential for pregnant women in order to help them deliver healthy babies. However, due to pregnancy, swallowing of food often becomes a challenge. This condition results in weakness and fatigue in women during the later stages of pregnancy. Hence, it is important to give prenatal vitamin supplements to pregnant women to meet the requirements of the body. The global demand for prenatal vitamin supplements has been rising as several gynaecologists and medical practitioners assert on the value of prenatal vitamin supplements.
Growth of Asia Pacific Market
The emerging economies are in dire need of instituting changes in the field of maternal care and health. This is because a large number of pregnant women in the emerging economies are deprived of proper nutrition during the peak times of foetus growth. For this reason, countries such as India and China have remained steadfast in developing a robust mechanism for maternal care. This factor is projected to bring in voluminous revenues in the market for prenatal vitamin supplements in Asia Pacific in the years to follow. The revenue index of the prenatal vitamin supplements market is also expected to improve in the coming years.
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