One of the most important digital marketing skills is Search Engine Optimization (SEO). SEO helps to increase the quality and quantity of website traffic and apart from that through organic search engine results it gives exposure to your brand.
It includes many strategies, methods, tasks, actions, and best practices with the ultimate goal of improving your website position in the search engines of Google, Yahoo, or Bing.
If somebody is starting a website, an online blog, or online store, and wanted to make money with their online business, they need the traffic to their websites.
Therefore, to get organic traffic, one must rank on Google with specific keywords. Mastering in the skill of SEO optimization is difficult but finding the best SEO tools is easy so one needs to figure out which SEO tool is best for them.
The Top 20 Most Popular and Best SEO Tools
Search engine optimization is a complete framework as it has a set of rules, many stages, and a set of controls that helps in making a website user-friendly, faster, and easier to navigate.
In today’s competitive market, the importance of SEO marketing is more important than ever. If you want to work smarter and faster with SEO, then you must have the right tools.
Whether you need to do competitive research, audit your website, perform keyword research, and wanted to check how well the website ranks on Google or other search engines, you need the best SEO tools.
To streamline your optimization efforts both free and paid tools are available but choosing the best and right SEO tool is important for your business.
The following is a list of 20 best SEO tools that help to improve your website rankings.
One of the most popular leading competitor analysis tools is SEMrush that not only evaluates competitors but also helps in analyzing one’s own website content.
This tool helps in SEO, PPC, ad campaigns, backlinks, keyword research, SERP and provides robust metrics or robust keyword research to make your content rank higher.
Through this SEO tool, users will get top-performing pages, content, and keywords. It analyzes the niche keywords that help in understanding competitors’ SEO strategy.
One can easily see the competitor’s Product Listing Ads and product feeds. It helps in performing technical SEO audits and tracks past and current website ranking.
The second fastest state-of-the-art web crawler is Ahrefs and has the best user interface. Ahrefs is mainly used for competitive analysis, backlink audits, historical backlink data analysis, keyword research, and URL rankings, etc.
It can generate millions of keywords and one sees the ranking history of any keyword. For achieving the best results, one can fine-tune its SEO strategy with tons of data.
It identifies the best content that captures sales and helps in growing leads. Both desktop and mobile keyword rankings can easily be tracked by using this best SEO tool.
#3 SEO Spider
SEO spider is mostly used by industry leaders and it has amazing crawling features. The free version of the SEO spider is slightly limited.
The best feature of this tool is performing a quick URL search and it also helps in checking the broken pages of your website, missing title tags, tags of the wrong length, descriptions, and duplicated meta tags, etc.
This tool is popular for its speed as it performs site audits very quickly. SEO Spider modifies the structure of the URL and internal linking and can easily generate an XML sitemap. ‘Lite’ version of this tool is suitable only for smaller domains.
#4 SEO Quake
SEO Quake is free of cost tool and browser plugin used for conducting an on-page SEO audit. It gives detailed information on any website and with its SEO bar, one can easily browse the web pages.
SEO Quake provides complete SERP analysis and results are exported in CSV format. It is suitable for both SEO beginners and professionals.
It gives metrics related to internal and external links, Alexa rank, Google rank, Domain age, SEMrush rank, and compare the domains and URLs in real-time. The extension can be installed on Google Chrome, Opera, Firefox, and Microsoft Edge.
#5 Majestic SEO Tools
The Majestic SEO tool is the oldest SEO tool available with multiple features. The main focus of this tool is on backlinks and has a huge amount of data related to backlinks.
As it shows the link between one website and another in a useful manner, therefore, it has a significant influence on SEO performance. Both ‘Fresh Index’ and ‘Historic Index’ can be searched by users throughout the day.
The best feature of this tool is The Majestic Million which allows the users to see the ranking of the top million websites.
#6 Google Trends
Google Trends is an SEO tool that provides information related to a particular keyword and also gives valuable insights related to that keyword. Sometimes users are not sure that what type of keywords are for them, in that particular case Google Trends is the best tool for them.
Top queries, rising queries, geographical locations, and interest over time can be given by this tool if you search for the keyword in any country. It usually helps marketers to see how the topic is trending over time and can also track its seasonality.
#7 Seed Keywords
To increase search engine rankings website owners and bloggers use the Seed Keyword tool.
It creates a unique scenario and helps generate unique URLs and gathers data. It is free of cost tool that provides different keywords to the users. From real-life internet users, it discovers the suitable keyword ideas.
Through this tool, people answer your query and you get your answers according to your questions. The only problem with this tool is that keywords can be inaccurate sometimes.
Sitechecker is a tool that is integrated with Google Analytics and Search Console. It helps in improving website performance and SEO ratings.
In technical SEO for a specific URL, one can easily find mistakes. This SEO tool provides backlinks tracking, keyword rank tracking, on-page SEO auditing, regular insights on indexing issues, shifts in SERP ranking, changes in content strategies, and suspicious behavior like hacking by evaluating visitor activities.
#9 Advanced Web Ranking
Advanced Web Ranking is the best and popular SEO tool. It can track 3,000 search engines. More than 170 countries can also be tracked. It supports Baidu, Amazon, Yandex, YouTube, and Google, etc.
It is best for teams who are looking for a large volume of keywords that is good for agencies and large in-house teams.
The competitor analysis is performed by this tool like estimated visits, market share, and new competitor discovery. One can do white-label reporting, and can also create Permalinks with it. It can track all types of SERP features.
Seoability is a tool that has all the useful features like keyword research, analyzing competition, or delivering customized reports, etc. It gives regularly updated data and also checks your ranking related to every keyword.
One can discover all inbound and outbound links and can get useful insights through its site-auditor feature. SEO checker can test the website for best results and it also has TD*IDF tool that helps to discover what top-ranked sites are doing so that you can also implement best strategies to your own website.
#11 Moz Pro
One of the complete and best SEO toolset is Moz Pro which helps to increase search engine visibility and rank. It prioritizes the right type of keywords and can optimize the on-page SEO.
It creates actionable reports by gathering data and crawling the web. Domain and Page Authority are the relevant metrics of this SEO tool. It can fix all website issues by crawling all your webpages.
Founded by Neil Patel, Ubersuggest needs no introduction as this is the best SEO tool. Ubersuggest is a free keyword research tool through which one can find numerous long-tail keywords.
It also gives information on the competitive analysis and provides detailed data on keyword difficulty, monthly search volume, etc.
If your site has blocked pages, broken links, duplicate content, and messed up redirects than Siteliner SEO tool is best for you. It will scan the whole site for any SEO problem and solves it on time. With a standard XML sitemap, it shows the report of each website page and can also boost the power of website pages.
This SEO tool by Mangools helps to find keywords that are long tail and has low competition. Backlinks and SERP analysis reports can run on this tool.
Some of its amazing features include organize keywords with lists, filter keywords that are not profitable, find hidden long-tail keywords, and import keywords in bulk, etc.
#15 Answer The Public
Answer the public helps in finding the best content ideas. It is a consumer insight and searches listening tool. It monitors real-time trends and discovers hidden niches.
This tool finds the different questions that people ask on forums like social media, blogs, etc., and then convert those questions into useful keywords.
Serpstat SEO tool monitors the domain and URL of the website and does an in-depth analysis of SEO, PPC, keyword research, competitor research, and SERP analysis, etc.
It also checks the relevance of different webpages and also check and cleans up any potential error of website, HTML, and page speed, etc. It can also view the domain optimization score and improves it.
SpyFu is all related to the competitor’s website. It is all about spying on your competition by checking all their keywords and select the most profitable one.
The SEO reports of this tool are easy to read. By using this tool the online strengths and weaknesses of the competitors can be analyzed. It also suggests expansion keywords.
#18 Google Search Console
Google Search Console is the best SEO tool for beginners. Site performance can be accessed by it. It can also identify potential errors and problems like negative spammy links, etc.
This tool also monitors Google’s indexing of your site. The best feature of this tool is that it is constantly updated with new features. Data into Google Analytics can be extracted by this tool.
#19 Authority Labs
Authority Labs has a user-friendly interface and it is a very useful SEO tool. By using this SEO tool multiple sites can be established and one can optimize their SEO campaigns. Both local and global tracking can be done by it in different cities and countries. It has an effective keyword targeting strategy.
WooRank is a perfect SEO tool for webmasters, digital marketers, and agencies. This tool is an SEO strategy checker. It helps in fixing the site errors and eliminate the issues of duplicate content.
It is a free SEO tool that creates highly converting sales pitches, monitors landing pages traffic, improves website overall functionality, and gives the best insight on keywords, etc.
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Author Bio: Attiya is a founder of Mombeing, a leading mom blog where she regularly shares make money tips for moms. She is also running a freelancer group where she facilitates Pakistani freelancers in terms of freelance projects.